6 WAYS TO IMPROVE YOUR EMAIL STRATEGY

1. Email Newsletters

Many companies send email newsletters in order to keep their customers up to date. Email newsletters are the foundation of a lot of marketing campaigns. Let’s dive in to the 6 ways to improve your email strategy.

First you need to determine your goal. What is your Newsletter’s goal? For example, becoming the first brand your customer thinks of when they need a product.

Newsletters are great for product announcements, refreshing the memory of current customers, and even reaching new ones. Make sure to use a marketing CRM to keep track of the results of your newsletter. This will give you a better idea on what products work and which ones you should produce more of.

One important statistic to keep track of is the click through rate (CTR). The CTR will tell you what marketing is working and what is not.

As you work on your newsletter layout and content, stay mindful of your goal and CTR. Another tip is to make sure your Call to Action button is working well.

2. Stand-Alone Emails

Stand-Alone emails are about one offer. For example, introducing a new deal for a product.

Stand-Alone emails set up the context to introduce the call-to-action. They are similar to landing pages.

For Stand-Alone emails you should target specific members of your audience that you know this will be effective on.

4. Lead Nurturing Emails

Lead nurturing is all about understanding the nuances of your leads’ timing and needs. That’s why it’s important to know who your target audience is Otherwise, your emails remain unopened.

Lead nurturing is a connected series of emails with a planned purpose and useful content. In this sense, lead nurturing offers more advantages than just a single email blast. This tactic helps your campaign not slow down over time. Additionally this campaign can be automated and is easier to manage. Make sure to keep track of these emails too, a lot of marketers forget because these campaigns are often automated.

5. Sponsorship Emails

A sponsorship email usually means you are paying to including your copy in another vendor’s newsletter or dedicated email.

One major advantage to this is reaching new audiences, but it is still important to know what audience you are reaching and discover the value of said audience.

Additionally, it is key to evaluate the vendor. Make sure you know that they are a credible partner. You do not want your brand to be damaged by their brand. It is also easier to calculate the ROI on this type of email.

6. Transactional Emails

Transactional emails are emails that are triggered by a specific action your customer takes. For example, if you are signing up for product updates, you will fill out a form and then receive a thank you email.

Another example for this is confirmation emails. When someone purchases a product they receive a confirmation email. These emails have great CTR, and are an often neglected way for your company to market other products and opportunities.

If you have any questions or concerns, please feel free to contact us anytime.

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